Recent Trend of Mobile App Installation in 2019
The growth in mobile app usage has surprisingly created an extremely competitive marketplace. The number of available mobile apps was most recently placed at 2.6 million in the Google Play Store, and 2.2 million in the Apple App Store. There are over 2.7 billion smartphone and 1.35 billion tablet users across the world. 90% of mobile time is spent on apps. In order to be successful with any brand app: Users need to download and use the app. App install ads are designed to drive the app...