Trends

Recent Trend of Mobile App Installation in 2019

The growth in mobile app usage has surprisingly created an extremely competitive marketplace. The number of available mobile apps was most recently placed at 2.6 million in the Google Play Store, and 2.2 million in the Apple App Store. There are over 2.7 billion smartphone and 1.35 billion tablet users across the world. 90% of mobile time is spent on apps. In order to be successful with any brand app: Users need to download and use the app. App install ads are designed to drive the app...

Hyper-Local Marketing is in the GO

In today’s world many businesses find it advantageous to advertise locally in an increasing global market. When advertising is focussed in neighbourhood sections mainly its hyperlocal targeting. This helps to engage more customers and grow the business. The digital system of Google, local directories and social media are primarily responsible for imposing too much importance on this trend. Business are thinking on local optimization due to an indispensable role played by mobile phones. Check out some recent trends...

Recent Trends of Video Advertising

Video advertising has become an integral part of marketing strategy. Roughly 86% of marketers are using video content to advertise, educate, and entertain. Addition of new formats have made video consumption increasingly effective. Identifying the right kind of audience: Mobile search has grown rapidly with the tendency of instant gratification. Now it’s possible to create a specific message to be conveyed for target audience. Here are some recent trends of Video Advertising: 1. Social Media - Integral Component of Video Advertising Social media has become one of the...

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