Brigade Group achieves 100+ million impressions and over 0.4% CTR

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Brand – Brigade Developers 

Campaign – Brigade Showcase Event 

Vertical – Real Estate 

Region – Bangalore

Client’s Objective 

• Spread awareness of the Brigade Showcase Event 
• Target relevant communities who can afford to buy the property
• Branding and promotion of the event
• Expand the event’s reach to relevant market segments to evoke purchase consideration by highlighting the features and benefits of the event

Adzmonk’s Solution 

Format – Banners | Rich Media | Interstitial

Our Idea and Goal 

• To create significant brand awareness
• Enhance the relevance of the ad among the audience who were looking for property to buy
• Target hyperlocal by focusing on specific apartments across Bangalore
• Income-based targeting
• Investor audience
• Interactive campaign for higher brand recall
• Exponential reach of the event

How Campaign was Executed?

• The campaign was executed with publishers across different verticals where we could reach our target audiences
• We approached hyperlocal via community management apps to reach our target audiences
• The event was promoted using banners, ads and interstitial formats 

Glimpses of the Campaign  

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Results 

100 MN + Impressions
0.4% CTR
Avg Time Spent – 40 secs