Adzmonk Digital

Brigade Group achieves 100+ million impressions and over 0.4% CTR

Brand – Brigade Developers 

Campaign – Brigade Showcase Event 

Vertical – Real Estate 

Region – Bangalore

Client’s Objective 

  • Spread awareness of the Brigade Showcase Event 
  • Target relevant communities who can afford to buy the property
  • Branding and promotion of the event
  • Expand the event’s reach to relevant market segments to evoke purchase consideration by highlighting the features and benefits of the event

Adzmonk’s Solution 

Format – Banners | Rich Media | Interstitial

Our Idea and Goal 

  • To create significant brand awareness
  • Enhance the relevance of the ad among the audience who were looking for property to buy
  • Target hyperlocal by focusing on specific apartments across Bangalore
  • Income-based targeting
  • Investor audience
  • Interactive campaign for higher brand recall
  • Exponential reach of the event

How Campaign was Executed?

  • The campaign was executed with publishers across different verticals where we could reach our target audiences
  • We approached hyperlocal via community management apps to reach our target audiences
  • The event was promoted using banners, ads and interstitial formats 

Glimpses of the Campaign  

Results 

100 MN + Impressions
0.4% CTR
Avg Time Spent – 40 secs

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