Privo Partners with Adzmonk Digital to Secure 8000+ Eligible Customers Monthly
Campaign: Privo Instant Loan
Vertical: Personal Loan
Region – Pan India
About the Brand
Privo is the leading platform for instant online loans, providing individuals with a seamless and hassle-free borrowing experience. It aims to make access to funds quick and convenient, helping you meet your financial needs with ease.
- Drive user acquisition via app installs beyond platforms such as Google and Meta
- On-board customers who have a high intent for loan disbursements
- Reduce cost of loan disbursement as compared to other channels
Format – OEM | News portals | Programmatic platforms
Our Idea and Goal
- To tap into regional markets and intergrade additional keyboard inventories like Desh and other popular utility apps
- To focus on Android users, specifically students to working professionals, who were seeking loans ranging from INR 5,000 to 5 lacs
- To primary focus was on metro cities and tier 1 cities, aligning with the target audience’s location
- To targeted users with mobile phones priced at INR 15,000 or higher
How Campaign was Executed?
Adzmonk Digital initially leveraged its partnership with OEM’s, news portals, programmatic platforms and trusted publisher’s to kickstart the campaign. As the campaign gained traction, it expanded to include keyboard apps, focusing on relevant keywords that would yield high quality leads. Through the careful selection of contextual keywords and strategic placements, a good conversion ratio was achieved while effectively maintaining a low Cost Per Disbursal (CPD).