Advantages and Disadvantages of Advergaming

Advergaming is an innovative method for decreasing ad fatigue. It is an ad in form of a game. Companies are able to promote their products through the elements integrated into a game increasing brand awareness. This makes the users talk about the products while talking about the game. The primary objective is to build a positive brand image with consumers, as well as familiarity and association with brands. Advantages of Advergaming: Increase brand awareness: Advergaming creates...

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